How to Use Your Vanguard Feature to Grow Your Online Reputation

Building your online reputation isn't easy, but Vanguard can help

Whether you or the business you represent is featured in a past edition or you’re a legal professional looking into the possibility of being featured, it’s important to know that your Vanguard article and custom brochure can add to your online reputation— if you put them to use.

So, how exactly can a feature add to your online reputation? Simple, it offers exposure and gives you and your business more of credibility online. Below you’ll find a how-to guide to make the most of these unique marketing materials.

Vanguard Feature Article

Sharing your article online and across social media will help to boost its ranking in Google search. Plus, it will allow your clients and business partners to easily read and organically share the article, as well. Here are a few ideas to get you started:

1. Post your custom “As Featured in Vanguard” badge on your website.

  • Your badge is the easiest way to put your article in front of your clients and prospects. Plus, it links directly to your case study! Here’s how it works: locate your case study on our website and find the embed review link on the right sidebar. Copy and send the code to your web developer — or do it yourself! For more detailed instructions, click here.

2. Share on your company’s and top executives’ social media sites. 

  • Use a shortened URL and be sure to mention us.

3. Display a link to your article on your website.

  • Post a brief message on your home page with a link to the original article.

4. Tell your employees to spread the word.

  • Email your team a brief message asking them to share the article across their social media sites.

Custom Digital Brochure

Your custom digital brochure, which is a magazine-type version of your article, is a valuable and impressive marketing tool you can use to showcase your story.

Here’s how you can use your digital brochure to market yourself and your business online:

• Insert the thumbnail image (with a hyperlink to your article) in your email signature to enhance brand awareness with everyone you correspond with.

• Submit the brochure to prospective clients.

By putting these strategies to work, you can build a solid online reputation for your business. If you would like any additional tips on how to maximize the use of your article and custom brochure, please contact us at [email protected].


As promised in advance, my feature in Vanguard has increased my visibility within the profession and prompted more than a few people I have not communicated with recently to reconnect. One of the Italian law firms I have used in the past is now in the process of interviewing me for an article on their website and tweeting out the feature story. Activity and the number of people connecting with me on LinkedIn has soared, which is great. The Vanguard writers and editorial staff were great to work with—highly professional and made the effort to make the experience both fun and rewarding (they were also respectful of the time pressures and demands all lawyers face). I was very pleased with the experience and the final outcome. Needless to say, I have been very pleased. All in all working with Vanguard has been a very positive experience which generated good publicity for both Shawcor and myself. My sincere thanks.
– Tim Hutzul, General Counsel, ShawCor Ltd.
I was honored to be the subject of an article. I enjoy reading Vanguard articles and seeing how other attorneys got to their positions and see their jobs. It's also interesting to see how different law firms partner with the subjects of the articles.
– Henry Marquard, in-house counsel, Stanley Consultants Inc.
The piece highlighting my company, Bob Baker Enterprises, Inc., came out fabulous. Our company is in the new and used car sales and service industry. Everyone was great to work with and extremely professional. They produced a high-quality product and have provided expert assistance and guidance post-production of the article.
– Wade Poulson, General Counsel, Bob Baker Enterprises Inc.
It was a great honor to be featured in Vanguard Law. Working with every member of the team, from the initial interview with Erin Clark, through production with Victor Martins, writing the article with Taryn Plumb and creating the final content with Dave Gushee, was a true pleasure. Everyone was very professional, enthusiastic and supportive, and their creative approach and positive attitude clearly came through in the final product.
– Kevin C. Rakowski, Senior Vice President, Deputy General Counsel, Compliance with Radian Group Inc.


Spring III 2024



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