Matt Frank – PeopleConnect

Online dating has surged in popularity over the past decade, transforming from a niche activity into a mainstream method of meeting potential partners. With the proliferation of smartphones and the increasing integration of technology into everyday life, online dating platforms have become easily accessible to a broad audience. These platforms offer a convenient and efficient way to connect with others, breaking down geographical barriers and providing users with various choices. However, there could be more foolproof ways of meeting new people. Luckily, at least one company is helping people ensure a safe experience before jumping headfirst into the online dating pool.

Matt Frank | PeopleConnect | Chief Legal Officer

PeopleConnect stands at the forefront of digital identity, safety, and public records, and it is dedicated to illuminating the complexities of how individuals connect and interact in an increasingly digital world. The company operates through a diverse portfolio of brands, including Classmates, TruthFinder, InstantCheckmate and Intelius.

These platforms serve millions by providing detailed, transparent public records, helping users reconnect with people, uncover information, and make informed decisions. PeopleConnect’s mission is to inform, protect, and connect, ensuring its services enhance understanding and safety while navigating the often murky waters of public data.

Matt Frank, the chief legal officer at PeopleConnect, plays a crucial role in steering the company through its complex legal and regulatory environment. His primary responsibility is to manage and resolve legal issues that arise from the company’s operations, ensuring compliance while supporting PeopleConnect’s growth and mission. Frank’s expertise is particularly valuable in navigating the intricate regulatory frameworks that govern the use of public data, balancing innovation with legal obligations.

“At PeopleConnect, we’re committed to transparent and safe digital interactions. My role is to navigate the legal complexities while supporting our mission to connect and protect our users. It’s all about balancing innovation with responsibility, and I’m proud to be part of a team that truly impacts how people access and understand public information,” Frank says.

Shaping the future of public data regulations

Frank’s leadership was pivotal during a lengthy FTC investigation into PeopleConnect’s compliance with the Fair Credit Reporting Act. The scrutiny focused on whether the company’s data was being used inappropriately for employment or tenant screening. Under Frank’s guidance, PeopleConnect successfully negotiated a consent order with the FTC, establishing new operational guidelines for the people search industry. This outcome validated the company’s business model and set a new regulatory standard, shaping the industry’s future.

Another major challenge Frank and his legal team tackled involved defending PeopleConnect against multiple rights of publicity class actions related to its people search and Classmates.com brands. These lawsuits addressed using peoples’  images and identifying information in search results, requiring a careful balance between First Amendment rights and privacy concerns. The company’s strategic defense is mitigating the impact of these actions, ensuring the company continues its normal operations without compromising legal standards.

Frank has been actively involved in addressing evolving privacy and data regulations. With PeopleConnect managing billions of data inputs and serving over two million active subscribers, staying compliant with state and federal privacy laws is crucial. Frank’s role includes advocating for carve-outs that recognize the use of public data under the First Amendment, ensuring that the company’s services remain lawful and effective.

“Balancing innovation with compliance in public data is a rewarding task. We strive to uphold the highest legal standards while ensuring our services benefit and empower our users. It’s all about staying transparent and committed to our mission as we proactively educate legislators and policy makers..” Frank says.

Cultivating a mission-driven legal team

Frank’s approach to leadership at PeopleConnect is deeply rooted in his commitment to recruiting and retaining exceptional talent within the legal department. He prioritizes hiring individuals skilled in legal matters that align with the company’s mission and core values. This ensures new team members genuinely invest in PeopleConnect’s goals of illuminating digital identity and empowering users.

Frank believes fostering a supportive and collaborative work environment is crucial for retaining top talent. He actively promotes professional development opportunities, creating pathways for career advancement and continuous learning. Frank has cultivated a cohesive and motivated team by nurturing a culture of growth and providing the resources necessary for legal professionals to excel.

Under Frank’s leadership, the legal team has become a cornerstone of PeopleConnect’s achievements. They adeptly manage intricate regulatory issues, support the company’s mission, and contribute to its industry-leading position. Frank’s focus on effective leadership, strategic problem-solving, and team development has been pivotal in driving PeopleConnect’s ongoing success and establishing its reputation as a leader in the digital identity sector.

“Bringing on the right people is just the start. They must share our vision and values, and we need to create an environment where they can excel. When our team is aligned with PeopleConnect’s mission, they’re not just tackling legal issues; they’re helping us shape the future of digital identity,” Frank says.

From politics to law

Frank’s path began with a strong foundation in national politics. While still in Kalamazoo College, he worked for George H.W. Bush’s PAC in D.C. under Lee Atwater. This early political involvement included work on the primary and general election campaigns, the inaugural committee and then the Pentagon after graduation. A pivotal moment came when Atwater, facing a terminal illness, advised his former young staff to gain experience outside of D.C. Inspired, Frank chose to pursue a law degree.

Law school was challenging, but Frank’s perseverance led him to graduate in the top 10 percent of his class. Despite initial setbacks, including a disrupted job search, he found work at a mid-size law firm in San Diego and later transitioned to in-house roles. Over time, he built a successful career with stints at Hill’s Pet Nutrition, Johnson Controls, and Las Vegas Sands Corp., where he managed a large international team and learned the value of delegation.

Frank joined PeopleConnect in July 2020, bringing a wealth of experience from private practice and in-house roles. His passion for the First Amendment and facilitating access to public records has driven his success in his current role. His diverse background, from political beginnings to significant legal roles, has equipped him well for the challenges and responsibilities he faces at PeopleConnect.

“My advice to any in-house lawyer is to find work that engages your passions and pursue opportunities that allow you to make significant impacts, both for your company and the profession,” Frank says.