Features Advertising

It’s a longtime trend in a media and marketing industry that’s increasingly wired. Whereas the print portion of Meredith Corp.’s vast holdings used to support the digital side, now it’s the opposite and becoming more so. For the first 10 years of the new century, print magazines continued to drive Meredith Corp.’s revenues. By 2021, […]

Before going to a big box store, maybe you learned of a sale ahead of time by reading an advertising circular. The store’s strength being inventory, not marketing, it must rely on other entities to promote its wares. That’s where HH Global comes in, the London-headquartered international marketing services specialist with its Americas base in […]

Within days of starting her new job at Innovid in March 2020, Nabilah Irshad was tasked with building the legal department for the online advertising tech company. A year later, she’d begin taking the 14-year-old business public. Fortunately, she says market conditions were perfect for an IPO: a federal stimulus package had helped stabilize the […]

John Zieser has never been interested in being “just a lawyer.” In fact, he couldn’t imagine only reviewing contracts or managing litigation. For him, the goal has always been bigger. As the chief development officer and general counsel at Meredith, Zieser says he leads major initiatives. In his 21 years there, he’s transformed the media […]

It’s a situation all too familiar to many, especially in these times of record unemployment and economic uncertainty: You need to make purchases but can’t afford to. For millions of Americans, coming up short has become a harsh reality. Credit cards have long been an option for increased spending power, but that’s changing with the […]

It’s the 1960s. You’re a teenager hanging out with friends on a stoop in an Italian neighborhood in Queens. Your father tells you he’s going to the hardware store to pick up some new tools. Or he’s going to buy the family’s first color TV. Did he go to Home Depot, Lowe’s or Best Buy? Walmart or Target? No, he went to a local small business—the kind of business that served […]

By imprinting logos on caps, shirts and tote bags, to name just a few of the company’s catalog of items, Geiger has put other companies on view for more than 100 years. “Our tagline is, we provide ‘brandspiration,’—tangible, lasting advertising like promotional products to help our clients build and promote their brand,” General Counsel David […]

In an increasingly crowded online marketplace, having a good idea without cutting-edge infrastructure and back-end support is like a car without wheels: It might look good, but it won’t get you very far. These days, digital sales and an engaging online presence are essential to a business’ bottom line—whether you’re selling a service, software-as-a-service or […]

While Jonathan Feldman is in the process of working himself out of an enviable position, he doesn’t take it personally. It’s just an inherent risk an in-house lawyer assumes in an economy where mergers and acquisitions—and the ensuing personnel changes—are facts of business life, he says. Such are the consequences of the April 1 merger […]

Social progress notwithstanding, women at all levels in business face workplace obstacles largely spared to men. These obstacles increase for women with criminal backgrounds. So says Aamna Jalal who, since January, has been working with and providing support to women in prison through Televerde, a global inside sales and demand generation company based in Phoenix […]