Features Marketing

It’s a longtime trend in a media and marketing industry that’s increasingly wired. Whereas the print portion of Meredith Corp.’s vast holdings used to support the digital side, now it’s the opposite and becoming more so. For the first 10 years of the new century, print magazines continued to drive Meredith Corp.’s revenues. By 2021, […]

While Miri Miller could have simply stuck to her job description at dentsu International, she knew she had the resources—and desire—to do more. In 2017, the deputy general counsel started a pro bono channel at the global advertising and marketing solutions network. Since then, dentsu attorneys around the world have partnered with law firms and […]

John Zieser has never been interested in being “just a lawyer.” In fact, he couldn’t imagine only reviewing contracts or managing litigation. For him, the goal has always been bigger. As the chief development officer and general counsel at Meredith, Zieser says he leads major initiatives. In his 21 years there, he’s transformed the media […]

It’s a situation all too familiar to many, especially in these times of record unemployment and economic uncertainty: You need to make purchases but can’t afford to. For millions of Americans, coming up short has become a harsh reality. Credit cards have long been an option for increased spending power, but that’s changing with the […]

It’s the 1960s. You’re a teenager hanging out with friends on a stoop in an Italian neighborhood in Queens. Your father tells you he’s going to the hardware store to pick up some new tools. Or he’s going to buy the family’s first color TV. Did he go to Home Depot, Lowe’s or Best Buy? Walmart or Target? No, he went to a local small business—the kind of business that served […]

In an increasingly crowded online marketplace, having a good idea without cutting-edge infrastructure and back-end support is like a car without wheels: It might look good, but it won’t get you very far. These days, digital sales and an engaging online presence are essential to a business’ bottom line—whether you’re selling a service, software-as-a-service or […]

While Jonathan Feldman is in the process of working himself out of an enviable position, he doesn’t take it personally. It’s just an inherent risk an in-house lawyer assumes in an economy where mergers and acquisitions—and the ensuing personnel changes—are facts of business life, he says. Such are the consequences of the April 1 merger […]

Sadder but wiser? Well Tori Locklear never seemed that devastated—just bemused—back in 2012 when the then-precocious 13-year-old attempted an online hair-care tutorial and accidentally burned off much of the right side of her locks with a curling wand. Seven years and more than 52 million views later, Locklear continues to take it in the best […]