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With New LinkedIn Page, Vanguard to Provide Free News Coverage

Providing a service during the COVID-19 pandemic

Thursday, April 2, 2020

One of the writers who works for Vanguard covered the Gulf War early in her career as a reporter.

For families living in and around Dover, New Hampshire, Mary Raitt Jordan made the war personal. She visited families affected by the war, sharing their letters. She compiled lists showing who had been injured or killed.

While the Gulf War only lasted 43 days, to many Americans it felt more vivid than other wars. It was the first to be captured in real time by journalists like Wolf Blitzer, who was cutting his teeth as a correspondent. Mary remembers his face on the giant TV screen in the new room.

One of the terrifying things about it compared to the war, Mary noticed, is the pace of change. While the war moved quickly, this virus seems faster than any Scud missile. No supersonic jet could keep up with this news cycle.

Newlywed at the time, she also remembers being afraid her husband, Alan, would be enlisted. He could become a story, too, and that combined to make this one of the most unsettling times for Mary and her generation.

Now, there’s a pandemic.

One of the terrifying things about it compared to the war, Mary noticed, is the pace of change. While the war moved quickly, this virus seems faster than any Scud missile. No supersonic jet could keep up with this news cycle.

Vanguard, like other businesses, has felt this accelerated pace.

On a Thursday, we asked our employees to avoid all travel. The next day, a Friday, we made plans for everyone to work remotely. By Monday, two days earlier than planned, our newly renovated office in the heart of Portland, Maine, was vacant.

In the week that followed, it felt like the country sat down for a breather. Then, the week after, businesses started responding, Congress took action, and we all settled into a new, less comfortable world. That second week was when we decided to support the corporate legal community however we could.

Normally, we only publish stories that involve cobranding. Clients provide a list of vendors, and these vendors advertise alongside the story, getting valuable exposure, as well as the opportunity to support their partners with SEO-optimized content.

We are still using this model. However, we have also asked each of our writers to report one original news story each week, to be shared on our LinkedIn feed.

This separate news coverage will show how the corporate legal community is responding to the COVID-19 pandemic, from how attorneys are filing insurance claims to how they’re helping create new hand sanitizers (from hemp).

These stories will be posted on our new LinkedIn page; all followers of the current LinkedIn page will be migrated to the new one, as part of a rebranding initiative.

It’s a large investment for us, but it’s also a considerable ask of the attorneys we’ll interview, who will receive no compensation for their time, as well as very limited review of the stories.

During a time when the news confuses as much as clarifies, we hope these stories will be well worth the effort.

To all our readers and clients, please share these stories on LinkedIn. Comment with your thoughts and experiences. If you have a story idea, contact me directly through LinkedIn.

Stay safe out there, and stay tuned.

Testimonials

It was a great honor to be featured in Vanguard Law. Working with every member of the team, from the initial interview with Erin Clark, through production with Victor Martins, writing the article with Taryn Plumb and creating the final content with Dave Gushee, was a true pleasure. Everyone was very professional, enthusiastic and supportive, and their creative approach and positive attitude clearly came through in the final product.
– Kevin C. Rakowski, Senior Vice President, Deputy General Counsel, Compliance with Radian Group Inc.
The piece highlighting my company, Bob Baker Enterprises, Inc., came out fabulous. Our company is in the new and used car sales and service industry. Everyone was great to work with and extremely professional. They produced a high-quality product and have provided expert assistance and guidance post-production of the article.
– Wade Poulson, General Counsel, Bob Baker Enterprises Inc.
I was honored to be the subject of an article. I enjoy reading Vanguard articles and seeing how other attorneys got to their positions and see their jobs. It's also interesting to see how different law firms partner with the subjects of the articles.
– Henry Marquard, in-house counsel, Stanley Consultants Inc.
As promised in advance, my feature in Vanguard has increased my visibility within the profession and prompted more than a few people I have not communicated with recently to reconnect. One of the Italian law firms I have used in the past is now in the process of interviewing me for an article on their website and tweeting out the feature story. Activity and the number of people connecting with me on LinkedIn has soared, which is great. The Vanguard writers and editorial staff were great to work with—highly professional and made the effort to make the experience both fun and rewarding (they were also respectful of the time pressures and demands all lawyers face). I was very pleased with the experience and the final outcome. Needless to say, I have been very pleased. All in all working with Vanguard has been a very positive experience which generated good publicity for both Shawcor and myself. My sincere thanks.
– Tim Hutzul, General Counsel, ShawCor Ltd.

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